Logos don’t always consist of simply a nice stylish type, they are often times accompanied by a symbol or icon, known as a “mark”. When executed well, these marks become iconic symbols for the company and help to create an identity in the branding process.
A lot of times animals are incorporated into the design of the mark. Why animals you may ask? Well, because we’re people and we like animals. Certain animals portray strong characteristics, the lion (king of the jungle), a dog (super cuddly and reliable) or maybe an elephant (strong and intelligent).