60 Highly Clever Minimal Logo Designs
Posted on 02. Apr, 2010 by Shawn Ramsey in Inspiration

Your logo is that one piece of visual branding that captures the image of your company and conveys it into one small package.
Depending on the flavor of your business, they may appear big and flashy, bold and colorful or just plain simple and clever. In this roundup, I’ve turned the spotlight towards the simple and clever logo styles that make a strong impression. As simplistic as they may appear, there is genius behind these 60 highly clever minimal logo designs.
OneFund
Filmaps
NOON
Folder
back
Bipolar
Backspace
Stairs
Fence v.2
Walk
Unarmed
Frankenstein Films
Thinktank
Pelican
eveva
Love Clip
SewPerfect
Wave
Pendulum
Sex Lovers
City Direct
FishLine
Up
Straight UP
elefont
Rocket Golf
Illusion
Circus of Magazines
CodeFish
Zip
Mummy
Foot
Missing
Helium
Killed Productions
Bird
Giraffe
minimum
Catch 5
ascus
HandsUp
Pencil
James Forbes Plumbing
Wine Searcher
Ed’s Electric
LocKey
Handmade Pictures
upside down productions
More
Wine Kingdom
MOSLEEP
brand
Twins
Horror Films
Ross Poultry
Half
Crown
Jump
Atack
Tulipart
Have a Favorite?
When putting a showcase of inspiration together, I often find myself picking a couple of favorites out of the bunch. In this case, I would have to choose Tulipart, Backspace, Pencil and City Direct. In actuality there are a dozen or more that I favor from this particular roundup. Did you find one or a couple that struck a tune with you? I’d love to hear your thoughts below. Thanks!
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58 Responses to “60 Highly Clever Minimal Logo Designs”
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Richie
02. Apr, 2010
inspirational Logos. Horror Films and MoooooRE are my favorite ;)
Its so amazing that we can explain so much with clever logo designs.
Thanks for the round up, Shawn :)
Erik Haberman
02. Apr, 2010
Very smart logos. Pelican and Bipolar are my favorites. Great collection!
Anna Mitchum
02. Apr, 2010
Nice use of negative space in a lot of these. It’s amazing how clever some of these designers are. Favorite – Circus of Magazines
kpriv
02. Apr, 2010
Spectacular & very inspiring.
Thank you for compiling.
I was reminded of studying Herb Lubalin in college & being very impressed with his *families* logo.
Erik
02. Apr, 2010
Really, really nice collection.
inspirationfeed
03. Apr, 2010
Nice collection, very inspiring!
Xtence
05. Apr, 2010
nice roundup, like the Twins and the Walk most
keep on the good work !
Pieter
07. Apr, 2010
Elegance is always simple. These are great.
John
07. Apr, 2010
folder, bipolor, zip and foot. those are awesome. stay blessed…jon
ideaguy
07. Apr, 2010
terrific stuff- found “wave” to say the most elegantly, while still calling up the SoCal culture as a bonus…M
Comparateur
08. Apr, 2010
So simple but really efficient,
Thanks for this beautiful collection
J Ratford
19. Apr, 2010
Some of these are so good
my two favourites are illusion and missing :) great job!
MyLogo
20. Apr, 2010
Great collections. Thank you. My favorite logo design is Walk, Love Clip, Sex Lover and Wine Searcher.
Car
21. Apr, 2010
I’m looking for a logo designer to produce exactly this kind of this for my company hyperlingo.com. If that’s you, or you know someone who can, please get in touch at webdeveloperapplications@googlemail.com
Thanks!
Carl
Brett
28. Apr, 2010
FREEEEEEERRR!!!
Vinay Teli
28. Apr, 2010
You feel what you see……Illusion and Killed Production logos are my favorites….
hubeRsen
29. Apr, 2010
Wow, that are amazing logos, love nearly all of them. My two favorites are backspace and illusion… Great, thanks!
Pepa
29. Apr, 2010
Awesome! Horror films is no.1!
CSSReX
29. Apr, 2010
Cool, great Inspiration and concepts :) looking for more..
Jesch
29. Apr, 2010
I’ve narrowed my faves down to Ed’s Electric, More, Illusion and Think Tank. At least, those are my faves until I look again.
Phil Schaffner
30. Apr, 2010
… I like ‘pendulum’ a lot. By the way, it would be good to have several different backgrounds in order to see the visual appearance in different contexts.
Trixie
30. Apr, 2010
Fantastic! My fave is ZIP
Adam Nybäck
30. Apr, 2010
Walk, Jump, Killed Productions and Ed’s Electric are my favourites. Also like the logo of Shark Energy Drink http://farm1.static.flickr.com/51/129895066_43ffa231da.jpg.
Artlady
01. May, 2010
I have been teaching art for 40 years and simplicity is the answer. These are superlative! I am going to try to print them and use them in a lesson plan. Giraffe is so whimsical and the others are great tool
Tracey Chorley
02. May, 2010
Fab collection of imagery. My fave has to be “giraffe”.
gobsmacked
03. May, 2010
I love all of them! My favorites are attack, think tank and codefish.
Shawn Ramsey
03. May, 2010
@ EVERYONE
Thank you for your comments, they are much appreciated.
Bjørn Mike Boge
04. May, 2010
my favorits are: up, pencil, and upside down
cyrus
06. May, 2010
excellent logos with large variety
Sheryl James
10. May, 2010
Excellent Variety, The best of it which like are two of them, Handmade Pictures and James Forbes Plumbing
Nat
12. May, 2010
Fantastic! simple, straight to the point.
timomi
13. May, 2010
nice. i wonder how many of these are logo designs versus type treatments. were they all used as actual branding logos?!
xoochu
14. May, 2010
♥kudos
Reklambyrå Stockholm
25. May, 2010
Some very unique logo ideas here. I specially like the logo for horor films. Lovly
David
13. Jun, 2010
My favorite is “Think Tank”, very clever.
Would you have a look at mine and tell me what you think?
http://www.myspace.com/envyphotocheyenne
Marc
09. Jul, 2010
They’re all amazing in their own right. Personal standouts are: Bird, and Unarmed, I love that unarmed takes a second to get and the sense of humor.
Bird is very relaxing, and seems so unhurried, as if there was no intent to be clever, just intent to be creative.
arfin
22. Jul, 2010
AAAAAAMMMMMAAAAAZZZZIIIINGGGGGGG!!!!!!!!!!
i like the illusion….. its about your ayes…….!!!
ALL LOGO is very unique idea. great
Lukas Tonetto
13. Aug, 2010
Great minds create great things, though greatness need no big effects. Wonderful works!
jotha
13. Aug, 2010
My favorites: Wine Searcher & handsup
Frank
13. Aug, 2010
These logos are overwhelmingly clever. I love the simplicity and cleverness of the helium logo. Frankenstein Film made me giggle which is more emotion than one gets from most logos.
Some logos are a bit too playful and too clever for their own good, though. Biggest offender is the “Fence” logo in my eyes.
davidbdale
13. Aug, 2010
Each was my favorite for a few seconds.
davidbdale
13. Aug, 2010
Response to “David,” if that’s OK:
The NV=envy concept is fine, but would be so much more meaningful if your own initials were N.V. The dots between the letters are distracting. And the overall balance of the several type messages needs work. A good logo-in-progress, I’d say.
Gregor
13. Aug, 2010
Great! Yesterday I founded a company called “back”. I can perfectly use this logo as an inspiration. My other firm called “missing” already has a logo similar to the one shown above.
rick
13. Aug, 2010
stairs, codefish, & tulipart.
thx for gathering these…
Jonathan
13. Aug, 2010
yeah those are really cool – nice post!
guido
13. Aug, 2010
iloveit…
David
13. Aug, 2010
Thanks for a lot of new ones.
Jay
13. Aug, 2010
How many times do we have to see these same logos in a blog list?!?! DO SOMETHING ORIGINAL!
Shawn Ramsey
13. Aug, 2010
Jay, I write original material on this blog consistently. In between those original posts I like to throw in some inspirational roundups. I’m sorry that this particular one does not meet your standards.
Christopher
13. Aug, 2010
@ Jay I’ve been coming to this site for a while and always find original material. When he does put together roundups, they are always of high quality. Look at these two font roundups he did where he used each font in it’s own design – http://bit.ly/br1fKa and http://bit.ly/boMZ1A . Who else is taking the time to do that?
Lygia
13. Aug, 2010
ed´s eletric, up, and foot. “less is more”.
Daniel Gnattali
13. Aug, 2010
Wonderful works! ZIP is a very clever one. I love the work of this brazilian designer from the 60/70′s, Aloisio Magalhães. Particularly the light company logo http://bit.ly/91G0b2 and the energy company logo http://bit.ly/d7MDIA .
Sue
13. Aug, 2010
Sew perfect and Ed’s Electric – took me a while to spot the E!
Sopi
14. Aug, 2010
Extremely gr8 talent.
Hats off
TN
14. Aug, 2010
When you investigate further, you realize that most of these logos are made up – that is, there is no client. This renders the whole thing pretty useless for me.
Having a clever idea, coming up with a mark to fit a one word made-up company name, and then just drawing a logo like “UNARMED” to me has nothing to do with logo design. Next up is “LEGLESS” and Ill just draw a stick figure with no legs. Has nothing to do with logo design…
JmsCrk
16. Aug, 2010
bckspace is incredibly creative and the thing I like about it the most is that it is provocative – it makes me want to press my backspace key!
Liz
17. Aug, 2010
Wonderful! My favorites are mummy and helium. So cute.